Demang Rent Car Logo Creation

Demang Rent Car previously operated without a distinctive visual identity, making it difficult to establish a strong and recognizable brand presence. This project focused on creating a modern logo that represents the core values of the business—trust, reliability, and mobility—while reflecting its vehicle rental services across Palembang and the surrounding areas. The final identity combines a vehicle icon, a location pin, and a handshake symbol to communicate transportation, local service, and customer trust in a single memorable mark. Designed with a bold black-and-yellow color palette, the logo provides a professional, scalable, and versatile identity that can be consistently applied across digital platforms, vehicles, uniforms, and promotional materials.