Geprek IDR Logo Creation

Geprek IDR previously had no visual identity that truly represented its energetic and flavorful brand. This project focused on creating a fun, memorable logo that captures the essence of crispy, spicy fried chicken while building a strong and recognizable identity for both customers and future franchise partners. The final logo combines a cheerful mascot, vibrant colors, and bold typography to communicate delicious flavor, friendliness, and brand confidence. Designed for versatility, the identity works seamlessly across restaurant signage, food packaging, uniforms, digital platforms, and marketing materials, helping Geprek IDR strengthen its market presence while supporting its expansion through a growing franchise network.