Pesona Kreatif Nusantara Logo Creation

Pesona Kreatif Nusantara 2025 previously had no dedicated visual identity that represented the vision and scale of the event. This project focused on creating a distinctive logo that celebrates Indonesia's cultural diversity while reflecting the spirit of the creative economy, tourism, and collaboration. The identity was designed to capture the prestige of a national event organized by PB HMI's Tourism and Creative Economy Division. The final logo brings together iconic Indonesian cultural elements in a bold and harmonious composition, creating a memorable identity that works across stage branding, event backdrops, delegate materials, merchandise, social media, and promotional campaigns. It establishes a strong visual presence that reinforces the event's mission of empowering creative industries, promoting sustainable tourism, and connecting government leaders with creative entrepreneurs and tourism stakeholders across Indonesia.