UMKM Kang Ganjar Logo Creation

UMKM Kang Ganjar is a community branding project created to represent a movement focused on empowering micro, small, and medium-sized businesses through entrepreneurship, access to capital, and digital transformation. The visual identity was designed to communicate a strong, approachable, and community-driven character while highlighting the connection between local businesses and broader economic growth. The logo combines bold typography, warm colors, a local product symbol, and a human-centered visual to create a distinctive identity that feels energetic and accessible. The system was designed to work across digital platforms, merchandise, promotional materials, and community activities, giving the brand a consistent and recognizable presence.